Decision Making in the Grocery Store

Decision making is a not just a daily task, but a skill that we can get better at each day if we choose to focus on it. Recently, I’ve been reading up on and studying successful business people. A common theme is how they minimize trivial decisions in their day-to-day life in order to focus on more important decisions throughout the day. For example, Mark Zuckerberg is known for wearing the same outfit to work each day, because it eliminates him having to make the dreadful, “What am I going to wear?” decision. I have been working on being more mindful of my decisions, specifically as it relates to my time management; it is quite easy to be pulled in many different directions, lose focus on a task, or just let time slip away.

However when it comes to grocery shopping here in Dublin, my decision making and time management have been thrown out the window. Decision making in the grocery store is hard enough if you don’t walk in with a list, and even more so when you don’t know a single brand. The first time walking into a store, I felt like a chicken with my head cut off. The decisions start with the store: Tesco, Lidl, Spar, SuperValu, Fresh, and more. After some trial and error, I decided that Lidl is my favorite because it seems to be the cheapest, has quality produce and reminds me of a King Soopers/Kroger back home in the States.

Then the shopping begins and my thoughts get exponentially more sporadic. Some common thoughts that go through my head while shopping are: Where is the JIF peanut butter? I’m feeling lazy, do they have pizza rolls? Why do they sell tall-boy Budweiser’s in 4 packs, who buys that? What are ‘Prawn Cocktail Potato Crisps’, I just want some Garden Salsa Sunchips. Are Americans really the only people that have an entire aisle of sugary cereal or chips? Oh Doritos, I recognize that… wait ‘Cool Original’ is not a flavor though. Why is there so much instant coffee? The list could go on and on.

The decision making process while I’m at the store is much more difficult because of the unfamiliarity, yet as time passes, it is beginning to get a little easier. It could be easy to get frustrated by the unfamiliarity, but I have learned to take it for what it is, afterall, it was my decision to move here in the first place. Decisions impact everything we do and ultimately where we end up in life, so choose the beer flavor or job that feels best for you and keep moving forward. Make a decision that will make you happy today.


Jake Siegert2 Comments